Marcon, A., Duarte Ribeiro, J. L., Olteanu, Y., & Fichter, K. (2023). How the interplay between innovation ecosystems and market contingency factors impacts startup innovation. Technology in Society, 102424.

The complexity of innovating in rapidly changing settings leads startups to seek help from external actors from their innovation ecosystem to deal with such market contingency factors. We provide novel findings to the field by analyzing the interplay between market contingency factors and innovation ecosystem participation on startups‘ technological and business model innovativeness.