Fichter, K. & Clausen, J. (2016). Diffusion Dynamics of Sustainable Innovation – Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovation. Journal of Innovation Management, 4(2), 30-67.

There is a growing consensus about the urgent necessity to green the economy and to decouple economic growth from environmental pressure. Against this background, the article explores three questions: (1) What are key factors influencing diffusion dynamics of sustainable product and service innovations? (2) To what extent do diffusion processes of sustainable product and service innovations differ from each other, and can different groups of diffusion processes be identified? (3) Which factors, actors, and institutional settings are characteristic of different groups of diffusion processes?