Clausen, J. & Olteanu, Y. (2021). Tesla as a start-up in the automotive industry. From candidate for bankruptcy to gamechanger. Berlin: Borderstep Institute.
The automotive industry in Germany has been established for decades. New suppliers have hardly played a role since Volkswagen entered the market after the Second World War. This is currently changing. Especially with a view to the topics of electromobility and digitisation, it is worth taking a look at the players in the niche.Download