Clausen, J. & Fichter, K. (2019). The diffusion of environmental product and service innovations: Driving and inhibiting factors. Environmental Innovation and Societal Transitions, 31, 64–95.
While diffusion research on environmental innovation so far has been limited to case studies with only a small number of cases or has been focused on individual sectors, the purpose of our investigation is to provide generalizable insights on driving and inhibiting factors. Based on a large sample of 130 diffusion cases, we provide cross-sector insights on key factors that are driving or hampering the diffusion of environmental innovations.Ansehen