Borderstep Institute (Edt.) (2012). Booklet. Diffusion Paths of Sustainability Innovations.
The project Diffusion Paths of Sustainability Innovations investigated the market introduction and dissemination of 100 environmentally friendly product and service innovations. The study is the first worldwide to systematically analyze the diffusion processes of such a large number of sustainability innovations, and to carry out an empirically supported ascertainment of the key factors affecting diffusion dynamics.Download