CSR Workshop and Broschure:
Accounting for ecological megatrends in corporate strategies and innovations
Ecological megatrends, e.g. resource depletion and climate change, will cause changes to the markets. Conventional products may loose their ability to compete while new markets will emerge for innovations that are oriented towards these ecological trends.
The sooner this process is perceived by German companies and anchored in strategy, thereby becoming relevant for innovations, the better their competitive position on the international market will be. At the same time, this would lead to an lasting reduction of environmental stress. Therefore, it is essential to integrate the ecologically relevant Megatrends in the international Megatrend discussion. Furthermore it must be revealed that companies can secure a long-term competitive advantage if they genuinely anchor ecological sustainability and CSR in their strategy.
A CSR workshop will be organized and a brochure will be compiled to more effectively disseminate knowledge of these interrelationships within the German economy. The following topics will be introduced and discussed during the workshop:
• Megatrends and core sustainability issues
• Business case scenarios and ecological sustainability
• Methodology for incorporating ecological sustainability in the development of strategic targets and in decision-making processes
• The relevance of this methodology as trigger and trailblazer for innovations
• Examples:
- Business case scenario for one product
- Business case scenario for value creation
- Economical sustainability goals in the strategy of a company
In preparation of the workshop discussion and of the brochure, a number of subjects will be researched. The results from the CSR workshop discussion will be incorporated in the brochure, an approach already successfully used for the brochure „Corporate Social Responsibility – an orientation guide from the environmental perspective“.
Project duration: October 2006 - May 2007
Cooperating partners:
•
future e.V.
•
4Sustainability
Contracting authority:
• German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU)
Contact:
Dr. Jens Clausen
clausen@borderstep.de
Further Information on the workshops can be found
here.
