Markets do not contribute to sustainable development per se, but only when the traded goods and services are conducive to climate and resource protection, to the reduction of pollution and to other sustainability aims, thereby tying economic success to the achievement of social and ecological goals. For this, both market framework conditions that define the right incentives as well as prices that speak the ecological truth are necessary.

Borderstep is occupied with the question of which technologies, products, services and use habits have a high inherent sustainability potential and what preconditions markets for new technologies and innovative solutions must have to effectuate both economic and ecological advantages. Here are some examples of promising candidates for a sustainable future:

- dye-sensitized solar cells,

- energy efficient servers for “green” data centers,

- bioplastics,

- solar cooling.

What Borderstep offers:

- Analysis of new technologies with respect to sustainability and market potentials,

- Market analysis for innovative product ideas,

- Development of market scenarios and roadmaps for opening up future markets for sustainable innovations

- Delphi surveys and trend monitoring as a foundation for decisions regarding market introductions

- Interactive innovation marketing methods.

Image Source: © Maceo - Fotolia.com