Borderstep

Creative Response

In the economic sciences, the origin and the achievement of new solutions can be traced back to changes in framework conditions (innovation pressure) or to the resourcefulness and drive of individual actors (entrepreneurs). According to our understanding, a realistic and differentiated explanation of innovation must fuse these two aspects.
Schumpeters “Creative Response” concept can be applied for this purpose. Creativity lies not only in the discovery of “objective opportunities” (entrepreneurial opportunities) arising from a changing environment but rather in the creative entrepreneurial development and use of market and technological opportunities and potentials.
In our work we see entrepreneurial creativity, with its new products, new business models and new forms of interaction, as a central building block for the development of a sustainable economy.